Anyone who knows me knows that I’ve never been one to just up and follow the crowd without having a good reason to do so.  And for the most part I’ve always been a pretty laid back guy, rarely getting fired up over whatever it is that the masses are clamoring to and ranting about (unless of course it’s football, which is another story). I’ve always been one to try new things and to offer up a good laugh by throwing in a one-liner here and there.  I may not be the type to wear my emotions on my sleeve, but I am man enough to cry when needed and will do my best to comfort family & friends in their time of need (and please don’t slug me if I try to make you laugh during the hard times).

That said, after having lost two children, my perspective on life has changed a bit.  Not in the sense that who I am has changed, but in the sense that my perspective on the timing of life has changed.

What I’ve always heard, but was just not very clear until now, is that we’re not promised today, let alone tomorrow.  I have dreams and goals. There are things that I want to do before my time on earth is through. Things that in my mind I have plenty of time to do before I go. But the truth be told, there’s a chance that I might not be here an hour from now.

All of that to say, my approach to life is to get out there and run with it while I still can.  If there’s something that I’m putting off until I reach a certain point, until I have a certain amount of money, until my children are a certain age, etc., then, God willing, I’m going to do my best to achieve those things sooner rather than later.

And recently that has started to be put into action.

I’ve been traveling more lately, even if the locales are not foreign to me.  Next on my list is to get a passport and find somewhere to go that we can afford (one of my sons wants to go to Mexico, so maybe that will be it).

And the biggest leap of faith that I’ve taken recently is signing a lease agreement for office space for my businesses.  To be completely honest, that scares me a bit given the nature of my business(es), and rightfully so.  And I may be just a little too laid back to recognize the enormity of that…luckily I have a better half to help me watch over that.  But I’m locked in to at least try it out for a year.  If it ends up looking like it’s not going to work out in the long run, so be it, but at least I tried and will have learned something from it.  But if it works out, I’ll be ecstatic.  As the saying goes, “it’s better to have tried and failed than to not have tried at all.”

In this context (local phone book ads) that response is a honest one, as almost anyone who has been in the tech consulting business on a “small shop” scale for a while will probably agree. The cost-benefit just isn’t there until your company is a certain size AND when/if you have a service that a lot of people locally need and/or want. And personally, I’m not all that interested in running a large company just yet. (I’d rather enjoy my time with my children, thus staying a “small business” is the easiest way to do that.)

When we first started out we ran ads in a few places around town to get our name out in front of thousands of people. After two years of that without a single nibble, we have ditched that almost entirely and have focused on what has consistently brought people “in the door”. Word of Mouth (WoM) referrals (referrals from clients, references on blogs and websites, etc.), our website (via search engines), our open source WordPress plugins and of course happy, repeat clients.

The business that we’re in, and our specialty in particular, is still a pretty niche market overall. Thus the vast majority of our clients are out-of-state or out-of-country, which makes perfect sense given that most of what we do is focused on the “online community” and not a geographic community.

So, yes, we honestly don’t need traditional advertising and any local traditional advertising that we may do will serve some other purpose as well. That way, at the very least it helps others’ in the community (like supporting the arts or childrens’ sports leagues).

Chief technology officer
Pay range: $128,017 to $212,100.

Project manager
Pay range: $77,265 to $112,615.

Help desk support
Pay range: $79,033 to $109,838.

Database manager
Pay range: $59,843 to $83,325.

Web developer
Pay range: $57,823 to $87,113.

These numbers had to be pulled out of the air or via a very bad source. There is no way that this is an average range here in Indianapolis.

Just last year I applied for a web developer job at the Indy Star and I am almost certain that their salary would have been nowhere near that salary range, even for someone who has done this sort of thing for over a decade. Most places in Indy might offer $40k if you’re lucky, and I actually had a few tell me that $30k was as high as they could go. AND these were companies that listed their jobs in Career Builder. How hard is it to check your figures when the data should be right in front of you?

Kids, don’t let these numbers fool you into selecting the IT field. Trust me, they are in no way average and outside of Indiana you need to consider the cost of living differences. There are plenty of jobs out there that make better money if that’s all you’re after.

And if you really want to go into the IT field, I suggest paying your dues for a few years to get a feel for the corporate world, and if you’re the entrepreneurial type, start a consulting business on the side that you can groom into a full-time job. I know that’s not for everyone, but I am extremely happy that I am doing what I’m doing. It is a little nerve-wracking at times, but at least you have some say over what you do and how much you make.

Now if only the “aliens” would abduct certain players and plant a “common sense chip” in them.

The site that this video/commercial mentions, worldunexplained.com, just takes you to the plain Pacers home page. I think that would have had some marketing potential for the season as a whole (and would be kind of fun to organize), but hey, it’s a start of thinking outside of the box, right?

(Shameless plug: we’re for hire if they need some help.)

This is bad news for anyone using Skype for business purposes (as I am) and makes me question my decision of using Skype for VoIP. While my call volume is fairly low since I use e-mail for most of my communication, I know that at least two clients have tried to get in touch over the past two days, and that is bad for business.

I do have a Gizmo number as well, but I wouldn’t say that is a silver bullet either as it has its own issues too. (Go figure, right?)

While my land line does cost a lot more and doesn’t offer “go anywhere” capabilities (useful when you take your “office” mobile), it is stable for the most part. But I’m not ready to switch back just yet. At least not until this is a consistent issue. I’ll ride this one out for a bit and see how everything unfolds. Skype is aware of the issue and they are working on it. Hopefully this will be resolved by Monday and we’ll be back to normal. Until then, e-mail me.

* For anyone wondering what the phrasing is all about, that’s a jab at a comment made by eBay (who owns Skype) a little over a year ago. [1] [2]