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	<title>Never Picture Perfect &#187; Marketing</title>
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	<link>http://neverpictureperfect.com</link>
	<description>the musings of Brian Groce</description>
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		<title>Cyber Monday 2007</title>
		<link>http://neverpictureperfect.com/2007/11/cyber-monday-2007/</link>
		<comments>http://neverpictureperfect.com/2007/11/cyber-monday-2007/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 15:12:54 +0000</pubDate>
		<dc:creator>Brian Groce</dc:creator>
				<category><![CDATA[E-commerce]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[black friday]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[Cyber Monday]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://blog.briangroce.com/2007/11/cyber-monday-2007/</guid>
		<description><![CDATA[I&#8217;m not all that impressed with the &#8220;Cyber Monday&#8221; sales (and shipping &#38; financing discounts), but if you want to check out an overview to decide for yourself you can do so at blackfday.com.  In my opinion, the best offer is the 20% off certain stores if you use PayPal to checkout (most appear to [...]]]></description>
			<content:encoded><![CDATA[<p>I&#8217;m not all that impressed with the &#8220;Cyber Monday&#8221; sales (and shipping &amp; financing discounts), but if you want to check out an overview to decide for yourself you can do so at <a href="http://www.blackfday.com/cybermonday/">blackfday.com</a>.  In my opinion, the best offer is the 20% off certain stores if you use PayPal to checkout (most appear to be capped at $50 or so).</p>
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		<title>Pillsbury 2007 Thanksgiving Ad</title>
		<link>http://neverpictureperfect.com/2007/11/pillsbury-2007-thanksgiving-ad/</link>
		<comments>http://neverpictureperfect.com/2007/11/pillsbury-2007-thanksgiving-ad/#comments</comments>
		<pubDate>Tue, 20 Nov 2007 00:48:19 +0000</pubDate>
		<dc:creator>Brian Groce</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[candy]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[thanksgiving]]></category>

		<guid isPermaLink="false">http://blog.briangroce.com/2007/11/pillsbury-2007-thanksgiving-ad/</guid>
		<description><![CDATA[  This ad is from the coupon section found in the Sunday Indianapolis Star in November 2007.  For some reason Thanksgiving ads don&#8217;t seem to get much attention as everyone is eager to roll out the Christmas ads the moment Halloween is over.  That said, there wasn&#8217;t that wide of a selection to choose from.  [...]]]></description>
			<content:encoded><![CDATA[<p> <img src="http://blog.briangroce.com/images/2007-11_pills_tgiving.jpg" alt="2007-11_pills_tgiving.jpg" /></p>
<p>This ad is from the coupon section found in the Sunday Indianapolis Star in November 2007.  For some reason Thanksgiving ads don&#8217;t seem to get much attention as everyone is eager to roll out the Christmas ads the moment Halloween is over.  That said, there wasn&#8217;t that wide of a selection to choose from.  But there are numerous Christmas ones showing up (which I promise not to post until after Thanksgiving).</p>
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		<item>
		<title>Aliens Abduct The Indiana Pacers</title>
		<link>http://neverpictureperfect.com/2007/11/aliens-abduct-the-indiana-pacers/</link>
		<comments>http://neverpictureperfect.com/2007/11/aliens-abduct-the-indiana-pacers/#comments</comments>
		<pubDate>Tue, 06 Nov 2007 16:18:32 +0000</pubDate>
		<dc:creator>Brian Groce</dc:creator>
				<category><![CDATA[Life in Indy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Oddness]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[basketball]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[indianapolis]]></category>
		<category><![CDATA[indiana_pacers]]></category>
		<category><![CDATA[NBA]]></category>

		<guid isPermaLink="false">http://blog.briangroce.com/2007/11/aliens-abduct-the-indiana-pacers/</guid>
		<description><![CDATA[This has to be the oddest PR I&#8217;ve seen around town in sports marketing (even toping some of the Indianapolis Ice promos in the past)&#8230; Now if only the &#8220;aliens&#8221; would abduct certain players and plant a &#8220;common sense chip&#8221; in them. The site that this video/commercial mentions, worldunexplained.com, just takes you to the plain [...]]]></description>
			<content:encoded><![CDATA[<p>This has to be the oddest PR I&#8217;ve seen around town in sports marketing (even toping some of the Indianapolis Ice promos in the past)&#8230;</p>
<p><object width="206" height="250"><param name="movie" value="http://www.youtube.com/v/VV_1zDlL8Tg"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/VV_1zDlL8Tg" type="application/x-shockwave-flash" wmode="transparent" width="206" height="250"></embed></object></p>
<p>Now if only the &#8220;aliens&#8221; would abduct certain players and plant a &#8220;common sense chip&#8221; in them.</p>
<p>The site that this video/commercial mentions, <a href="http://worldunexplained.com">worldunexplained.com</a>, just takes you to the plain Pacers home page.  I think that would have had some marketing potential for the season as a whole (and would be kind of fun to organize), but hey, it&#8217;s a start of thinking outside of the box, right?</p>
<p>(Shameless plug: <a href="http://watershedstudio.com/">we&#8217;re for hire</a> if they need some help.)</p>
]]></content:encoded>
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		<item>
		<title>OneBuckWiki</title>
		<link>http://neverpictureperfect.com/2007/10/onebuckwiki/</link>
		<comments>http://neverpictureperfect.com/2007/10/onebuckwiki/#comments</comments>
		<pubDate>Tue, 16 Oct 2007 13:19:29 +0000</pubDate>
		<dc:creator>Brian Groce</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[hometown tales]]></category>
		<category><![CDATA[onebuckwiki]]></category>
		<category><![CDATA[squirrel_dish]]></category>
		<category><![CDATA[surge_bucket_media]]></category>
		<category><![CDATA[utter_oddcast]]></category>
		<category><![CDATA[utter_oddness]]></category>
		<category><![CDATA[watershed_studio]]></category>

		<guid isPermaLink="false">http://blog.briangroce.com/2007/10/onebuckwiki/</guid>
		<description><![CDATA[Yesterday I ran across a new &#8220;pay wiki&#8221; site, OneBuckWiki, who&#8217;s offering pages for $1 (until 1000 pages are sold, then it goes up to $10). I&#8217;m currently undecided about how useful/helpful something like this is (wikis in general, not just this one), but I do see the potential (as long as it is policed [...]]]></description>
			<content:encoded><![CDATA[<p>Yesterday I ran across a new &#8220;pay wiki&#8221; site, <a href="http://onebuckwiki.com/">OneBuckWiki</a>, who&#8217;s offering pages for $1 (until 1000 pages are sold, then it goes up to $10).</p>
<p>I&#8217;m currently undecided about how useful/helpful something like this is (wikis in general, not just this one), but I do see the potential (as long as it is policed AND people still buy pages after it goes beyond $1). And for a one time $1 payment I guess there&#8217;s not really a whole lot to lose.  If you get <em>any</em> site traffic from it, it&#8217;s well worth the investment, right?</p>
<p>So, I went ahead and purchased a few pages to help promote <a href="http://watershedstudio.com/">Watershed Studio</a> and <a href="http://surgebucketmedia.com/">Surge Bucket Media</a>.  (So far I&#8217;ve only had a chance to add content for the <a href="http://onebuckwiki.com/Weird_News">weird news</a> page which promotes <a href="http://squirreldish.com/">Squirrel Dish</a>, <a href="http://utteroddcast.com/">Utter Oddcast</a> and <a href="http://utteroddness.com/">Utter Oddness</a>&#8230;with a nod to Gene &amp; Bryan over at <a href="http://hometowntales.com/">Hometown Tales</a>.)</p>
<p>I think that the one thing that I really like about this site is that fact that they&#8217;re using a theme/template that looks more like a normal web page or blog post.  A big thing that really turned me off about Wiki&#8217;s in the past was the default layout found in every one that I came across just didn&#8217;t light any fires for me (along with a handful of functionality issues).</p>
<p>Anyway, we&#8217;ll see how it goes.  And now the wheels are turning on how Wiki&#8217;s might be useful for a few of my own sites and I think I&#8217;m going to take a look at the software again (whenever I can manage to find some &#8220;free time&#8221;).</p>
]]></content:encoded>
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		<item>
		<title>2008 Valentines Day Candy</title>
		<link>http://neverpictureperfect.com/2007/10/2008-valentines-day-candy/</link>
		<comments>http://neverpictureperfect.com/2007/10/2008-valentines-day-candy/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 21:21:21 +0000</pubDate>
		<dc:creator>Brian Groce</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[candy]]></category>
		<category><![CDATA[christmas]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[holidays]]></category>
		<category><![CDATA[valentines day]]></category>

		<guid isPermaLink="false">http://blog.briangroce.com/2007/10/2008-valentines-day-candy/</guid>
		<description><![CDATA[So when is the 2008 Valentines Day candy going to appear? I&#8217;m having a hankering for Sweet Tart Hearts and buying over priced flowers, aren&#8217;t you? OK, I&#8217;m being a little sarcastic (maybe not about the candy part), but is it just me or are the retailers truly pushing out the various &#8220;holiday&#8221; merchandise much [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://blog.briangroce.com/images/2007-10-14-kohls-hallowmas.jpg" /></p>
<p>So when is the 2008 Valentines Day candy going to appear?  I&#8217;m having a hankering for Sweet Tart Hearts and buying over priced flowers, aren&#8217;t you?</p>
<p>OK, I&#8217;m being a little sarcastic (<em>maybe</em> not about the candy part), but is it just me or are the retailers truly pushing out the various &#8220;holiday&#8221; merchandise much quicker than before?  I began to see &#8220;back-to-school&#8221; supplies in early July (presumably to make way for the upcoming &#8220;seasonal&#8221; items), Halloween costumes and candy in late August (at both Target and Wal-Mart) and Christmas merchandise in mid-September (at Target and I&#8217;d assume the same at Wal-Mart and other similar retailers).  Then in yesterday&#8217;s paper I saw Halloween and Christmas items in the Kohl&#8217;s ad on the same page.  (Apparently fall/harvest/Thanksgiving is all lumped together with Halloween.)</p>
<p>Being a &#8220;marketing type&#8221; and knowing that Halloween and Christmas merchandise are both huge money makers for retailers, I can understand why you&#8217;d want these items in front of customers as long as possible.  But it&#8217;s a little creepy looking at graveyards, skeletons, zombies, mummies, witches, werewolves, vampires, bats, rats, spiders and disembodied heads in crystal balls while hearing Bing Crosby singing &#8220;Have Yourself A Merry Little Christmas&#8221; in the background.  But maybe it&#8217;s just me&#8230;</p>
]]></content:encoded>
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		<item>
		<title>Hershey&#8217;s 2007 Halloween Ad</title>
		<link>http://neverpictureperfect.com/2007/10/hersheys-2007-halloween-ad/</link>
		<comments>http://neverpictureperfect.com/2007/10/hersheys-2007-halloween-ad/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 20:31:23 +0000</pubDate>
		<dc:creator>Brian Groce</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[candy]]></category>
		<category><![CDATA[halloween]]></category>
		<category><![CDATA[holidays]]></category>

		<guid isPermaLink="false">http://blog.briangroce.com/2007/10/hersheys-2007-halloween-ad/</guid>
		<description><![CDATA[This ad is from the coupon section found in the Sunday Indianapolis Star in October 2007.   Simple, nice use of color, and most importantly, it&#8217;s going to &#8220;save&#8221; me a dollar.  (I ran out of Reese&#8217;s Peanut Butter Cups today, so it&#8217;s time to restock.)]]></description>
			<content:encoded><![CDATA[<p><img src="http://blog.briangroce.com/images/2007-10-hersheys-halloween-ad.jpg" /></p>
<p>This ad is from the coupon section found in the Sunday Indianapolis Star in October 2007.   Simple, nice use of color, and most importantly, it&#8217;s going to &#8220;save&#8221; me a dollar.  (I ran out of Reese&#8217;s Peanut Butter Cups today, so it&#8217;s time to restock.)</p>
]]></content:encoded>
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