This has to be the oddest PR I’ve seen around town in sports marketing (even toping some of the Indianapolis Ice promos in the past)…

Now if only the “aliens” would abduct certain players and plant a “common sense chip” in them.

The site that this video/commercial mentions, worldunexplained.com, just takes you to the plain Pacers home page. I think that would have had some marketing potential for the season as a whole (and would be kind of fun to organize), but hey, it’s a start of thinking outside of the box, right?

(Shameless plug: we’re for hire if they need some help.)

This entry was posted on Tuesday, November 6th, 2007 at 12:18 pm and is filed under Life in Indy, Marketing, Oddness, Sports. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.