Don’t you love the “new” shape of Trix?

If either of these were your first thought, you’re showing your age a bit…

1. What new shape? Are they a different size or something?
2. The old (round) shape is now the “new” shape?

As a kid in the 80’s and early 90’s I loved Trix and ate them all of the time, but when they went to their “new” shapes back in 1992 (fruit shapes like berries and bananas) I stopped eating them because they just didn’t taste the same (even though they claimed they did).

So, while at the grocery store a few weeks ago I spotted a box of Trix that stated “New Shape! Same Great Taste!”. Noticing that the “new” shape was the old round shape, I had to pick up a box to see if the “new” shape also had the same “new” taste of fifteen years prior. To my delight, the old Trix are indeed back and I downed a box myself in a week.

My guess is that some Gen-Xer got into General Mills and convinced them that the way it used to be was indeed better and thus the old shape was back in. And if that is the case, I’d like to know who it was and to thank them personally.

As far as the taste goes, is is possible that they are indeed using the exact same recipe but that the shape and texture determines how we perceive the taste? I know that there are certain textures of foods that I can’t stand (like tapioca), so maybe that is the case. Oh, and color wise, I think that they are still a bit brighter than the previous round shape, but I don’t have a picture of the old ones to prove that.

Bottom line, don’t mess with a good thing and don’t mess with my Trix again! Sometimes you just need to relive those kinds of childhood memories.

This entry was posted on Monday, July 2nd, 2007 at 10:50 am and is filed under Food. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.