More Content, More Advertising Dollars?
Something just occurred to me.
Why are there major daily newspapers that either:
- Only post an article for free for “x” amount of days (usually between 7 and 30)
- Require a user account to view stories
My point is this. In continual review of server logs I’m always noticing hits via search engines to posts which are well beyond a month old. And with those hits web site traffic increases, which in turn boosts the “popularity” and could result in increased advertising revenue (if you were doing that). And both of the above practices make it difficult to quickly dig up information, which would in turn decrease traffic.
My hunch is that this decision has to be money based in some form since bandwidth and disc space are so cheap today. True, it would take some effort to organize the content and advertising, but the potential revenue would seem to justify the cost to me. But then again, I have no concept of what goes into running a website of that magnitude since the largest sites that I’ve dealt with are a few thousand pages over the course of a few years and they probably do that in an average week. So I can see that it might very well come down to a personnel issue. But regardless, it would be nice to see these practices go away. But don’t get me wrong, I’m happy to be able to view them at all.
